By: Laura Melascaglia
The “IKEA Effect” is a subconscious conditioning of the mind that experts in the field of psychology have been investigating in recent years. The theory’s name comes from the furniture company IKEA, which has been the world’s largest retailer of home products since 2008. The key factor of IKEA’s success is the combination of premium design and self-assembly.
If you’re an IKEA customer, you probably know the struggle of assembling an item you bought. Whether the assembly was easy or hard, the product of your labor is something self-made. Research has proven self-made products multiplies the value of a belonging to its owner. The IKEA Effect is a psychological concept that demonstrates the relationship between people and material items.
Nowadays, companies are gearing their products towards customization rather than mass-production. Since industrialization, people have gotten so used to overrated, overpriced, mass-produced products that everyone strives to get their hands on as soon as possible. This has influenced people towards individuality and creativity once again. The owners of IKEA noticed this pattern and created a concept so logical and efficient– to sell high quality products at a lower price because they don’t have put in the labor themselves.
Researchers have also determined negative outcomes that the IKEA Effect. When companies have a passion for their work and a desire to put products out into the world, they sometimes forget to question whether or not the product is actually useful. This realization teaches corporations to not only love the ideas they bring to life, but to remember to ask themselves if it is truly a great product.
As each day goes by, the human race becomes wiser, more efficient and more productive. The IKEA Effect is a prime example of how intricately our brains are wired, and our increasing desire to take part in the world around us.